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Omaha Fashion Week Ticket Giveaway + Designer Interviews

Interviews with OFW designers Daniel Muñoz and Jennie Mason
OFW Designer Interviews
Published on September 8, 2010 : 17 comments

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Win 2 awesome OFW Ticket Packages

↓ Details Below ↓

Late at night, the sound of Beethoven reverberating off of thick brick walls, the neighbors sleep, tucked snugly in their beds, while Daniel Muñoz attempts to sharpen the leading edge of Omaha fashion. He and his newly formed team are feverishly preparing for the upcoming Omaha Fashion Week where the Daniel Muñoz Collection will debut as the last runway show in the Saturday Grand Finale.

The final stitches of another evening-to-morning work session complete, Daniel finally rests, as elsewhere in town, the harsh light of a new morning shoots through large floor-to-ceiling windows. The ground, covered in swatches of bright neon fabric, coruscates with each break in the clouds, transforming the entire apartment into one glowing radioactive heart.

Designer Jennie Mason wouldn’t have it any other way.

Daniel Muñoz Collection by Daniel Muñoz 

Though you could say designing is in Muñoz’ blood (his mother is a seamstress, all of her brothers are tailors), fashion was not his first love. "I wanted to be a comic book artist," says Muñoz, "I tried out for Disney Camp!" His comic book heroes, always well dressed, finally lost out to fashion when Muñoz saw a televised Versace show.

Muñoz holding up a new design for Omaha Fashion Week 2010Muñoz holding up a new design for OFW 2010Muñoz, who moved to Omaha from Guatemala (by way of LA) at age 14, is a young, ambitious designer whose five years in the industry are reflected not only in his place at the show—Muñoz’ designs will close a week featuring 35 area designers—but in the intricacy of his designs.

Though his Omaha Fashion Week collection will focus on ready to wear items, the clothing still displays the bombastic superhero influence of his youth, with touches of gold lame and exaggerated cuts highlighting a edgy brand he hopes to one day bring to luxury department stores. His influences—"Hollywood glamor, Hollywood rock, Hollywood celebrities"—fuel designs that may soon be available in local boutiques.

"It’s a little bit harder [in Omaha]," muses Muñoz. "There’s not so much demand," he says before pausing. "Yet."

As Omaha Fashion Week continues to raise the visibility of the fashion industry in the Metro, Muñoz is hopeful, as are others in the city, that Omaha can become something of a Midwest fashion hub. It’s no secret that Nick Hudson, owner of the Hudson 1869 Group, which controls OFW and Nomad Lounge among other properties, is forward thinking yet Omaha focused.

"Nick is a genius when it comes to knowing what is good for the growth of the city," says Muñoz, who was proud to note that only 15 cities in the country host fashion weeks, with many places far larger than Omaha missing out.

Muñoz also highlighted the Omaha music scene (and 1% Productions especially) as influences on the fashion scene here, helping to drive the burgeoning industry here forward.

Stitching new designs for the Daniel Muñoz Collection: Old sewing machines power new designs Stitching new designs for the Daniel Muñoz Collection: Old sewing machines power new designs However, it’s not all music and comics for Muñoz. He’s keenly aware of the female body image problems created by high fashion: "I spend countless hours researching what women want," he begins, going on to state that "[he wants to] make women feel happy with themselves."

Though his custom gowns can top out in the thousands, Muñoz claims that women shouldn’t have to spend even $300 – 400 to look good. "Clothing gives you confidence," he says. "Fashion is about how the clothes make you feel."

And how does he feel to be included in Omaha Fashion Week 2010?

"I feel very privileged. It’s a dream. I feel lucky."

radioactive heart by jennie mason

Mason has a penchant for lowercase letters, but this may be the only thing understated about the tall, blond designer, whose pieces, often bathed in the electric yellow that’s become her signature, will also be shown at the Omaha Fashion Week Grand Finale.

Mason in her apartment/design studioMason in her apartment/design studioUnlike Muñoz, who had prior commitments for last year’s OFW, this will be Mason’s second show with the group. Though the designer "didn’t realize until the day of Omaha Fashion Week how big it was going to be," presumably this year she will be prepared, showing 10 menswear pieces and two women’s wear. Mason, who has also had a boutique show at Bellwether Boutique, appreciated the experience she gained at the 2009 Omaha Fashion Week: "I learned more about model fittings, working with hair and makeup."

The 2008 graduate of New York’s Fashion Institute of Technology—she majored in (what else) fashion design—speaks highly of the team behind Omaha Fashion Week, making a similar music analogy to Muñoz. Much like Saddle Creek Records, the Omaha-based Bright Eyes vehicle that eventually won national acclaim, OFW is founded on a belief in people, talent, and possibility. "Nick and Rachel," referring to Nick Hudson and Rachel Richards, the Marketing/Events Director at Nomad, "really just believe that it can happen in Omaha," says Mason.

The collection to be shown is an evolution of Mason’s radioactive heart label and will focus on "wearable pieces that are unique and fun," with t-shirts going for as little as $25 and jackets and dresses coming in around $200 (designs will be available online and at Bellwether Boutique).

Mason catches some of her signature colored fabricMason catches some of her signature colored fabricMuñoz considers himself a fan of Mason’s work, calling her "very gifted" and a designer who "thinks outside the box." Falling in line with this, Mason takes an atypical approach to her designs. "My whole clothing line is based on beauty and imperfections," she says, "things people find disturbing or disgusting or weird."

Though she admits that "for Omaha, I think me being a menswear designer gets me more recognition," Mason is quick to cite fellow Metro designers who innovate in unique ways, like Dan Richters—"He did CD dresses last year…it’s not necessarily wearable, it’s more art form stuff"—and Sabrina Jones, who has an upcoming show at the Joslyn Castle.

As for innovation, Mason would be wise to add herself to that list.

Contest details

Omaha Fashion Week 2010 (Sept. 13 - 18th at Nomad Lounge) has some 35 talented designers! Are you a fashionista who can’t get enough of Omaha Fashion? Enter to win this special prize package from and Omaha Fashion Week…a $250 value!

What are you playing for?
Win 2 Reserved Tickets for the Saturday Runway Grand Finale (value: $40 each), 2 passes good for entrance into ALL shows Monday - Friday, AND 2 OFW t-shirts! Kazaam!

AND get this, Sirens Salon & Day Spa is generously donating an amazing bonus package:

  • 1 Hour Classic Pedicure with Siobhan
  • Classic Manicure with Siobhan
  • Jennie Mason, the designer in featured in this article, will attend!

1) To enter register on (login if you already are a member)
2) Comment below: which designer are you most excited to see and why?
3) For a second chance click the link below and tweet:

I want to be a #ofw2010 fashionista with @Omaha_NET + @OmahaFashionWk |

4) C’est tout.
(one winner will be chosen at random from all registered comments. Contest ends Sunday, September 12th, 11pm)


jordyAn writer since 2008, Jordy freely admits he's waiting for his golden parachute "anxiously." He microblogs @jordyclements + macroblogs


Janet (not verified) says:

September 9, 2010 : 13 years 33 weeks ago

Janet's picture

Great to see more coverage of Omaha Fashion Week and our superstar designers like Daniel and Jennie! OFW has grown exponentially over the last three years and I can’t wait to see this years’ grand finale on Saturday night. Nick Hudson and all the amazing designers, models, hair and makeup artists, photographers,and countless organizers and workers need to be recognized for turning their original vision into a reality and producing a high end event deserving of national recognition. Go Omaha fashion!

Madelyn Puebla (not verified) says:

September 9, 2010 : 13 years 33 weeks ago

Madelyn Puebla's picture

Congratulations on all your hard work and dedication. I am so proud of you, and may God bless you!

Your work is awesome………

Couture123 says:

September 9, 2010 : 13 years 33 weeks ago

Couture123's picture

I’m excited to see Daniel Munoz the most. I’ve been following him on facebook and his designs look incredible. I just can’t wait to see everything he’s created!

Neezy0420 says:

September 9, 2010 : 13 years 33 weeks ago

Neezy0420's picture

I’m looking forward to seeing the designs of Daniel Muñoz because he appreciates fashion and the value of a dollar.

Hollie says:

September 9, 2010 : 13 years 33 weeks ago

Hollie's picture

I am so excited to see the collaboration efforts of Megan Myers and Sarah White. Their preview interview says to expect color, detailing & everything girlie! While all the designers are going their own interpretations of mad style, I am hoping to watch finale night to see these two designers deliver high style to the Midwest! It is sure to be an evening that no fashionista would want to miss.

CombatCarl says:

September 9, 2010 : 13 years 33 weeks ago

CombatCarl's picture

I have seen Jennie Mason’s work, and always love her style and color! But I must say that since I have never seen Daniel Muñoz’s work on the runway, I am very excited to see what he is coming up with!

green4ever says:

September 9, 2010 : 13 years 33 weeks ago

green4ever's picture

My vote is for Ellene McClay…Her creations are definitely one of a kind and I am looking forward to seeing more of her work. She has taken thrift store shopping to a higher level. I applaud her and wish her all the best…

Anonymous (not verified) says:

September 10, 2010 : 13 years 33 weeks ago

Anonymous's picture


SarahStorm says:

September 10, 2010 : 13 years 33 weeks ago

SarahStorm's picture

I went to the Bellwether Fashion show and had so much fun! I would love to have some of Jennie’s Radioactive yellow style.

Hollie says:

September 11, 2010 : 13 years 32 weeks ago

Hollie's picture

After reading more coverage of OFW and all of the designers, I have a newfound excitement to see what Jennie does with that insanely bright fabric! Fun, Fun, Fun! And Daniel seems to be a super star in the making. I wish him the best of luck with his upcoming move to the L.A. fashion scene, and while he will be missed here in Omaha…we will follow your work and applaud your success.

ashley25 says:

September 11, 2010 : 13 years 32 weeks ago

ashley25's picture

I am most excited to see Daniel Munoz. I really admire his love and ambition for fashion!

LAgrandia says:

September 12, 2010 : 13 years 32 weeks ago

LAgrandia's picture

I am really excited to see both designers especially Daniel Muñoz! The designes he has put on his facebook are awesome and can’t wait to see them on the runway!

knwang says:

September 12, 2010 : 13 years 32 weeks ago

knwang's picture

I am excited to see Daniel Munoz’s wonderful creations on the OFW runway. Looking through his sketches and pictures of his past collections, I am in awe that someone this young and talented has come out the good ol’ midwest! This year’s OFW should be one like none other!

RedLady33 says:

September 12, 2010 : 13 years 32 weeks ago

RedLady33's picture

I cannot wait to see the designs of Daniel Munoz float down that runway! He has such a wonderful vision and he truly designs with women in mind. His story is inspiring and I believe he, himself will inspire many young people in our area.

jordy says:

September 13, 2010 : 13 years 32 weeks ago

jordy's picture

All good things must come to an end, and this contest is now closed! We’d like to congratulate Kristina Wang (she goes by the Twitter handle @kwangerwang) as our winner. Thank you to all who entered.

Remember, tickets for the Monday - Friday shows are only $5, so we expect to see you all there. If you have ideas about what we should give away in future contests, remember, our Contact Page is always open to you:

Thanks again!

Sandra Garcia (not verified) says:

September 13, 2010 : 13 years 32 weeks ago

Sandra Garcia's picture

i am most excited to see my uncle Daniel Munoz’s collection of clothing i have seen only one of his pieces so the rest of them will be a suprise for me. And i know he’ll do a great job!!!!!


iphone unlock (not verified) says:

April 26, 2014 : 10 years 2 days ago

iphone unlock's picture

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